Design MMoCA 2016

Designing the Future of Insurance, two ways.

Client: Delve (Internal)

Role: Project Management, Creative Direction

Year: 2016

Client: American Family Insurance
Role: Designer, Concept Development
Year: 2019

Exhibit creation and design for the biennial gallery event: Design MMoCA. I lead a team of creatives under tight time and budgetary constraints to push boundaries and create a retro-futuristic midwestern convenience store experience installation inspired by Ed Ruscha's painting: Cheese Mold Standard with Olive (1969). The end result was an embrace of the endemic and bizarre, housed in an all-too-familiar setting.

The Innovation and Strategy team within American Family Insurance had multiple presentation needs that would shape their future on the enterprise level. Their task was to demonstrate the role of design in the future of the company as a whole. In order to demonstrate the power of design they were explicit that the same the same content be made into multiple presentations. To meet these needs I designed two different visual languages using identical copy. The designs lived not only in Powerpoints and presentations, but were used as environmental graphics and various print mediums, as well.