An app aimed at the great outdoors

Designing the Future of Insurance, two ways.

Client: K. Daniels Publishing

Role: UI/IA

Year: 2013-2014

Client: American Family Insurance
Role: Designer, Concept Development
Year: 2019

The task was to enhance a best-selling guidebook by creating a sister app that could be purchased as a companion or standalone for the more tech-forward adventurers. At the time, few apps in the recreation space were utilizing filtering, integrated navigation, and social shareability. So the value proposition was the ability to not only see the great hikes nearby, but filter them by distance, difficulty, activities, and interests along the way, then just press "Go!" and follow your default navigation app straight to the perfect trailhead.

The Innovation and Strategy team within American Family Insurance had multiple presentation needs that would shape their future on the enterprise level. Their task was to demonstrate the role of design in the future of the company as a whole. In order to demonstrate the power of design they were explicit that the same the same content be made into multiple presentations. To meet these needs I designed two different visual languages using identical copy. The designs lived not only in Powerpoints and presentations, but were used as environmental graphics and various print mediums, as well.