The G Wagon mindset

Designing the Future of Insurance, two ways.

Client: Confidential

Role: Designer & Story Architect

Year: 2021

Client: American Family Insurance
Role: Designer, Concept Development
Year: 2019

An automotive client wanted to understand the exceptionally high level of affinity G Wagon owners have for their vehicles. In addition to the visual qualitative reporting, a secondary quantitative report (confidential) was produced putting numbers behind the emotional connections to these unique vehicles.

The Innovation and Strategy team within American Family Insurance had multiple presentation needs that would shape their future on the enterprise level. Their task was to demonstrate the role of design in the future of the company as a whole. In order to demonstrate the power of design they were explicit that the same the same content be made into multiple presentations. To meet these needs I designed two different visual languages using identical copy. The designs lived not only in Powerpoints and presentations, but were used as environmental graphics and various print mediums, as well.