Protecting our common, if soggy, ground

Designing the Future of Insurance, two ways.

Client: Friends of Mazo Marsh

Role: UI/IA

Year: 2018-2019

Client: American Family Insurance
Role: Designer, Concept Development
Year: 2019

Growing up in the "Gateway to the Driftless" I had the pleasure of exploring the many bluffs, forests, streams, and creeks that make it such a geologically diverse area. So when asked to help a local non-profit protect a little corner of the region, I was more than happy to develop a clean and engaging website where visitors could learn, connect, and support the cause.

The Innovation and Strategy team within American Family Insurance had multiple presentation needs that would shape their future on the enterprise level. Their task was to demonstrate the role of design in the future of the company as a whole. In order to demonstrate the power of design they were explicit that the same the same content be made into multiple presentations. To meet these needs I designed two different visual languages using identical copy. The designs lived not only in Powerpoints and presentations, but were used as environmental graphics and various print mediums, as well.