Data Science Capitalization

Designing the Future of Insurance, two ways.

Client: American Family Insurance

Role: Concept Development, Design

Year: 2021

Client: American Family Insurance
Role: Designer, Concept Development
Year: 2019

How do you explain how streams of data can grow into rivers of revenue? You start at the beginning, build sequentially and balance the big idea with smaller building blocks. Demonstrating the value of a robust data aggregation and machine learning system across a large enterprise required a series of visualizations capturing both current and future state capabilities.

The Innovation and Strategy team within American Family Insurance had multiple presentation needs that would shape their future on the enterprise level. Their task was to demonstrate the role of design in the future of the company as a whole. In order to demonstrate the power of design they were explicit that the same the same content be made into multiple presentations. To meet these needs I designed two different visual languages using identical copy. The designs lived not only in Powerpoints and presentations, but were used as environmental graphics and various print mediums, as well.