Community: Explained

Designing the Future of Insurance, two ways.

Client: Culitvate

Role: Designer

Year: 2021

Client: American Family Insurance
Role: Designer, Concept Development
Year: 2019

Samples from a rework of a content marketing piece serving as both educational tool and engagement lead generator in the organizational community space.

The Innovation and Strategy team within American Family Insurance had multiple presentation needs that would shape their future on the enterprise level. Their task was to demonstrate the role of design in the future of the company as a whole. In order to demonstrate the power of design they were explicit that the same the same content be made into multiple presentations. To meet these needs I designed two different visual languages using identical copy. The designs lived not only in Powerpoints and presentations, but were used as environmental graphics and various print mediums, as well.