Making the case for change.

Making the case for change.

Client: American Family Insurance

Role: Information + Graphic Design

Year: 2019

Client: American Family Insurance
Role: Information + Graphic Design
Year: 2019

Part research summary, part white paper, part call to action, I was asked to transform nine months of internal research into a case for a major system overhaul. The end result was an interactive digital whitepaper that was also meant to be easily translated to a printed medium.

Part research summary, part white paper, part call to action, I was asked to transform nine months of internal research into a case for major system overhaul. The end result was a staple-bound printed whitepaper, as well as an interactive digital version designed to give readers even more depth when they used the embedded links.